Better than a photo, easier to handle than an original: interactive digital objects by lichtecht

Being able to view an object from all sides, work with different zoom settings or define a specific viewing angle is often desirable and cannot be achieved with a conventional photo production – particularly in the case of large, bulky objects. As a side effect of producing interactive objects and panoramas, we generate design data that can be passed on directly to production.

The agency Wehmeyer + Heinrich commissioned lichtecht 3D visualization to produce a QuickTime VR film of a unifying figure for its client TT-Line. The end customer was able to view the figure from all sides and suggest improvements. And in addition, the design data were also available, which greatly facilitated production of the figure in the Far East.